Magic Story Identity
SCOPE
DETAILS
Magic Story was founded in 2024 on the premise that children’s entertainment didn’t have to be complete digital junk food. When Erik Ober and Alex Hawkins emailed me their pitch we were instantly sold. Having kids ourselves, we know the crowded, messy world of children’s entertainment all too well from the consumer side. (That’s not to say there aren’t already amazing options out there for kids, but admittedly, they can be hard to find.) So that’s where our story begins, with an email and a quote request, as most fairytales often do…
The Wordmark
So the wordmark ended up being something quite… well, magical. We landed on a stacked version, where all letters are lowercase, with the top line on a straight baseline, and a bottom with a stair-stepped layout to bring some playfulness into it. When we did this with the bottom line, it did something very interesting, the tail of the g lined up almost perfectly with the shoulder of the r. This happy accident inspired some extensive play on our end, and ultimately ended up in us presenting the logo where half of the ‘r’ is literally non-existent. It took some slight convincing, but ultimately the Magic Story team agreed that this version of the wordmark was something special.
