Chattanooga History Experience
SCOPE
DETAILS
One of our most ambitious projects since our inception, we had the honor of being the lead designers of Chattanooga's first-ever history museum dedicated to the city itself. We tackled everything, from branding/identity, everything experiential, all the the way down to merch installs.
Funnily enough, this project came about in a serendipitous "right-place, right-time" scenario. We had just moved to Chattanooga, and it just so happened our new neighbor had a question for our principal designer, "Wanna work with me on some cool project that might come through soon?". A few months passed, we were invited to a city council meeting where the vote for funding passed unanimously, and we were OFF TO THE RACES.
A Logo Defined by History
When crafting the identity for the experience, we knew we wanted the logo to be something that felt like it's always been there. Chatt has endless ties to the railroad and transportation, and somewhere along the way that came through in the core mark.
